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Dappo wasn't designed by looking at the takeaway industry from the outside. It came from running one — dealing with busy services, protecting margins and trying to build a stronger direct relationship with customers.
Marketplaces have a role. But when a customer already knows where they want to order from, we believe the food business should have the infrastructure to serve that customer directly — under its own brand.
Direct ordering shouldn't mean handing over a percentage of every sale to the company powering the technology.
Your direct channel should help strengthen the relationship between the customer and your business — not put another brand in the middle.
Your own ordering app. Your own web ordering experience. Your business at the front of the customer journey.
A system can look perfect on a presentation. It still has to make sense when the phone is ringing, the fryer is full, staff are moving and another order has just landed.
When a shop is flat out, technology shouldn't create another job. Orders need to arrive where the team expects them and fit naturally into service.
Food cost, wages, packaging and utilities all matter. A percentage taken from turnover isn't an abstract number when you're responsible for the entire operation.
Customers should remember the takeaway they ordered from. Dappo's job is to power the infrastructure underneath — not replace the merchant at the front.
The commercial model is intentionally straightforward because the principle behind it is straightforward.
Per location, covering the setup required to get your branded ordering infrastructure ready.
The core direct-ordering platform doesn't turn into another monthly merchant software bill.
Your Dappo commission stays at zero as the value of your direct orders increases.
Dappo isn't a marketplace customers browse through. We build the direct-ordering infrastructure behind your own food business.
A fully branded iOS and Android ordering app built around the food business — not around Dappo.
Customers order through a branded web ordering experience built around your own business.
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App and web orders arrive on the dedicated ordering terminal behind the counter.
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What Dappo builds has to work in independent food businesses where orders, customers and teams are moving in real time.
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Real service, real customers and the same operational pressures Dappo is designed around.
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Different food businesses need different brands and customer experiences. The infrastructure should sit underneath both.
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The point isn't to make every merchant look like Dappo. It's to give each merchant a better direct channel of its own.
The wider Dappo company is growing around the same idea: helping independent food businesses strengthen their direct channel without pushing the merchant brand into the background.
Branded app, direct ordering website and dedicated order terminal — with the merchant brand at the centre.
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Optional managed marketing activity designed to keep the merchant's direct-ordering channel active.
A network connecting independent food businesses with creators who fit the location, audience and campaign.
See what Dappo looks like working inside a real food business — from the customer ordering experience to the terminal behind the counter.
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