Who's Dappo for?

Built for independent food businesses.

From one busy takeaway to a growing multi-location brand, Dappo is for operators who want a stronger direct-ordering channel, more control over the customer relationship and 0% Dappo commission.

You don't need to be a tech company. You just need to want more control.
Merchant fit Direct ordering infrastructure
Configuration ready
Business profile
01
Overview
02
Locations
03
Channels
04
Growth
Example merchant profile

Independent takeaway

Strong fit
Locations 1–3 locations Single-site or growing group
Current channels Direct + marketplaces No all-or-nothing switch required
Primary goal More direct orders Build repeat ordering around your brand
Commercial model 0% Dappo commission Doesn't increase with order value
Recommended infrastructure Dappo core platform
APP
Branded app

Your business in the customer's pocket.

WEB
Direct ordering

A branded web ordering route.

POS
Order terminal

Orders straight to your counter.

Built around your business Start with the setup you need today.
Scales with you
The common ground

Different businesses. Same desire for more control.

Dappo isn't built around one shop size or one cuisine. It's built around operators who want a direct route to their own customers.

If these things matter to you, Dappo is probably worth a conversation.
01
You want more direct orders.

Give customers who already know your business a direct place to order.

02
You care about margin.

You don't want your direct-ordering technology taking a larger percentage as sales grow.

03
Your brand matters.

You want the customer relationship to remain centred on your own food business.

04
You want customers to return.

Use your app, loyalty and push notifications to keep building the direct relationship.

Where Dappo fits

Built for different stages of an independent food business.

The setup may change as the business grows. The principle stays the same: give customers a strong direct route back to your brand.

01 / SINGLE LOCATION
Simple enough for one busy shop. No tech department required
Single-site operators

A proper direct-ordering setup without turning the business into a software project.

Dappo gives a single takeaway the core infrastructure it needs to take direct orders under its own brand.

Branded app
Web ordering
Dedicated terminal
0% Dappo commission
02 / MULTI-LOCATION
Infrastructure that doesn't punish scale. Grow the estate, not the commission rate
Multi-location operators

Keep the customer experience consistent as more locations come online.

Build a repeatable direct-ordering model across several stores without Dappo taking a percentage of increasing direct sales.

Multiple locations
Consistent ordering experience
Predictable platform model
Operationally straightforward
03 / MARKETPLACE USERS
Build direct without switching everything off. Discovery and direct can coexist
Marketplace users

Keep using marketplaces where they help. Build a better route for repeat customers.

Dappo doesn't require an overnight migration. Use marketplaces for discovery while gradually giving existing customers a direct alternative.

Keep current marketplaces
Promote your own app
Build repeat ordering
Reduce dependency over time
04 / GROWING BRANDS
Build the direct channel before growth makes it harder. Infrastructure that can grow with you
Growing food brands

Opening locations, adding new formats or simply taking more direct orders?

Dappo gives growing operators a direct-ordering foundation they can continue building around as the business becomes larger.

Additional stores
Trailers or additional formats
Higher order volumes
Same 0% Dappo commission
Direct doesn't mean isolated

Use each channel for the job it does best.

For many food businesses, the sensible strategy isn't marketplace or direct. It's marketplace and direct — with a clearer job for each.

The aim: customers can discover you elsewhere, but once they know your business, they also have a direct route back.
Example channel strategy Merchant controlled
01
Marketplace

Reach people who may not already know the business.

Discovery
02
Your Dappo-powered channel

Give customers who already know you a direct ordering route.

Direct
03
Loyalty + push notifications

Give direct customers reasons to come back again.

Retention
Is Dappo right for you?

Size matters less than mindset.

You don't need multiple stores, thousands of customers or a complicated digital strategy. The strongest fit is simply an operator who wants to build more control into the business.

You want customers ordering directly.

You're ready to give customers another route to your business.

You'll actually promote the channel.

Your own ordering infrastructure works best when customers know it's there.

You value the customer relationship.

You want your business — not another platform — to stay central to the experience.

You're building for the long term.

You see direct ordering as something to strengthen over time.

Built to stay predictable A straightforward model whether you're starting or scaling.
£199 One-off setup per location
£0 Monthly merchant platform fee
0% Dappo commission
View Pricing →
See if Dappo fits

Tell us how your business works. We'll show you where Dappo fits.

Whether you're running one shop, several locations or building direct ordering alongside marketplaces, we'll show you what the setup could look like for your own business.

ready to take control
of yours orders?

See if Dappo is the right fit for your food business.

Independent by design.
no commission. no ongoing fees.